March 8, 2012 – New York, New York – Superfly Presents, the co-founders and producers of Bonnaroo Music & Arts Festival and Outside Lands Music & Arts Festival, announced today that it will be producing The Great GoogaMooga, a food, drink and music festival in Brooklyn’s Prospect Park on May 19th and 20th, 2012.
Spanning across the park’s Nethermead area and making for the ultimate sensory experience, GoogaMooga will host approximately 75 food vendors, 35 brewers, 30 winemakers and 20 live music performances. General Admission at GoogaMooga is free but attendees must register to obtain a ticket to the event; the festival has the capacity to host tens of thousands of food and music fans per day. Concessions in General Admission will be priced individually.There will also be a limited amount of tickets to a paid-for, all-inclusive experience: “Extra Mooga.” Ticketing for both General Admission and Extra Mooga will open on Thursday, March 15, 2012 at 12pm EST at www.googamooga.com.
In creating the festival’s look, feel and tastes, Superfly took a collaborative approach, working with leading personalities and talents in the hospitality industry such as Anthony Bourdain, Chef, Author and Host of No Reservations and The Layover, David Rockwell,Founder and CEOof the Rockwell Group, Allan Benton, Owner and Curer-in-Chief of Benton’s Smoky Mountain Country Hams, Marcus Samuelsson, Chef and Owner of Red Rooster, Eddie Huang, Chef and Owner of BaoHaus, Paul Grieco, Sommelier and Co-owner of Terrior, Terrior TriBeCa, and Hearth, Garrett Oliver, Brewmaster of Brooklyn Brewery, and Darin & Greg Bresnitz, the Brooklyn food and music connoisseurs known as Finger on the Pulse. GoogaMooga will bring some of New York’s most loved dining destinations to Prospect Park. Among the festival’s growing list of vendors areTom Colicchio’s Colicchio & Sons, April Bloomfield and Ken Friedman’s The Spotted Pig, Roberta’s, Christina Tosi’s Momofuku Milk Bar, Daniel Boulud’s DBGB Kitchen & Bar, M.Wells,Do or Dine, Frankies 457 Spuntino, Russ & Daughters and the Big Gay Ice Cream Shop (please see below for a full list of participants).
Superfly has a track record of creating unforgettable festivals and has increasingly expanded on the culinary personality of its events. Bonnaroo (Manchester, TN), named among the “50 moments that changed the history of rock and roll” by Rolling Stone, features a Brooers Festivalwith micro-breweries and communal tables, and the festival recently introduced The Food Truck Oasis which spotlights food trucks from the Southeast. At Outside Lands (San Francisco, CA), concertgoers attend as much for headliners like Radiohead and Arcade Fire as for the festival’s “A Taste of the Bay Area” and “Wine Lands,” where nearly 100 of the most exciting tastemakers in Northern California can be found. The concert has received national attention for changing the face of concessions with a “rock star” line-up of food and wine.
“We have two ongoing conversations in the office, which bands to see and what restaurants to try. Aside from our personal passion for food and music, we’ve seen how the two bring people together in a way unlike any other. We’re grateful for the opportunity to host GoogaMooga in such a beautiful location and to highlight the city’s incredible culture while doing so,” said Superfly Co-Founder, Jonathan Mayers.
“Brooklyn is the Creative Capital of New York City and an international culinary destination, and I can’t think of a better place than our beautiful Prospect Park to host the inaugural Great GoogaMooga food, drink and music festival. Kudos to Superfly Presents, the Prospect Park Alliance, the New York City Parks Department and all of their partners for bringing The Great GoogaMooga-not to mention economic activity, tens of thousands of visitors and a spotlight on our borough’s and city’s diverse vendors, brewers, winemakers and musicians-to the ‘big stage’ of Brooklyn, U.S.A.!” said Brooklyn Borough President, Marty Markowitz.
“New York City and the borough of Brooklyn are celebrated for their thriving culture, vibrant music scene and exotic foods. There’s no better way to enjoy all three at once than in Brooklyn’s backyard, Prospect Park. We are thrilled to add The Great GoogaMooga to our long list of free events going on in Parks this spring,” said New York City Department of Parks & Recreation Commissioner, Adrian Benepe.
“Prospect Park is delighted to be the location for The Great GoogaMooga. We know that this will be a wonderful celebration of food, music and Prospect Park – three things that make Brooklyn such a wonderful place to live, work and play,” said Prospect Park Administrator and President of the Prospect Park Alliance, Emily Lloyd.
Superfly’s festivals are unique for being imaginative events that transport crowds into another realm. Raising the bar even higher at GoogaMooga, Superfly brought on the award-winningDavid Rockwell of the Rockwell Groupas Advisor and Collaborative Designer. With over twenty-five years in the hospitality industry, the Rockwell Group is renowned for designing spaces that encourage human connection. GoogaMooga uniquely marks the firm’s first foray into a food, drink and music festival. Rockwell’s GoogaMooga designs will have an elevated sense of playfulness, be guided by the notion that eating and drinking are at their best when in the context of a fun, communal environment, and will use eco-friendly materials.
GoogaMooga will have eight different food and drink pavilions with designs and menus according to select themes. These include the Hamageddon, The UrBARN and the Beer, Wine, Burger, Sweet, Coffee, and Pizza Experiences. In-depth details will be revealed in the coming weeks, but here is a snapshot of what is to come:
- THE HAMAGEDDON setting the deliciousness of the pig against a rock and roll inspired design and featuring bacon selections by Allan Benton;
- THE UrBARN with farm-to-fork restaurants and a number of seminars on nutrition, sustainability,and eating locally. Seminars will be hosted in collaboration with non-profits likeJust Food;
- THE BEER & WINE EXPERIENCES, showcasing 35 craft brewers and 30 winemakers (both domestic and international) as selected by Garrett Oliver, Paul Grieco, and Peter Eastlake respectively. These experiences will take place under tents with designs inspired by Munich’s Oktoberfest and Napa’s Wine Country;
- THE PIZZA EXPERIENCE bringing to life New York’s world-famous reputation for making the best pies in the country with a gathering of the city’s top pizzerias.
The music acts atGoogaMooga will be announced in the coming weeks and will feature live performances by locally and nationally renowned artists from a variety of genres. Performances will be on two stages throughout the weekend.
Extra Mooga will take place in a special wooded section of the park, including the Boathouse, which overlooks the Lullwater and Lake. Guests will have prime viewing of the main stage concerts as well as access to exclusive performances, seminars, demos and theme parties such as”Marcus Samuelsson’s 1920’s Harlem Renaissance Party.” Extra Mooga will include performances by culinary luminary Anthony Bourdain and Parks and Recreation star and comedian Aziz Ansari as well as aDJ Set by James Murphy, DFA Records / LCD Soundsystem.
On the Menu at GoogaMooga (as of 3/8/12 and growing daily)
Sourced with an Appreciation for Local Talent, Found in General Admission
Big Gay Ice Cream Shop
Char No. 4
Cookin’ With Coolio
Colicchio & Sons
DBGB Kitchen & Bar
Do or Dine
Frankies 457 Spuntino
Hill Country Barbecue Market
The Lobster Place
The Meat Hook
Momofuku Milk Bar
Russ & Daughters
Simply Chicken by Jean-Georges
The Spotted Pig
Sullivan Street Bakery
Third Rail Coffee Shop
Vinegar Hill House
Selected by Garrett Oliver of Brooklyn Brewery
Selected by Peter Eastlake, Superfly’s Director of Wine Programming,
and Paul Grieco of Terrior, Terrior TriBeCa, Hearth and The Summer of Riesling Tour
(lists to be announced in the coming weeks)
Superfly Presents would like to thank its inaugural partners for helping to make The Great GoogaMooga free to the public: Lexus, New York Magazine, and Sugar in the Raw™ sweeteners. Superfly would also like to thank its investment partner DayGlo Ventures for its support in this event.
For more information and tickets please visit The Great GoogaMooga online at www.googamooga.com.