Bonnaroo and Xbox Hit All the Right Notes with Partnership and New Application


Starting tomorrow, you can experience the magic of the 13th annual Bonnaroo Music and Arts Festival from the comfort of your own home via the Bonnaroo app available on Xbox One and Xbox 360. In partnership with Bonnaroo co-producer Superfly Presents, Xbox is the exclusive internet and mobile broadcasting partner for Bonnaroo – home to the first and only interactive destination for Bonnaroo. While the application is available to download on your Xbox tomorrow, the live stream will start on Friday, June 13th at 1:30 p.m. PST.

Wil Mozell, GM, Xbox Entertainment Studios commented, “Xbox is home to the first interactive Bonnaroo festival, providing the unique opportunity for our audience to experience the festival for the first time and with unique access to artists and fans via our new application.”

This app puts you right in the middle of the Bonnaroo action and lets you choose what performances you see, notifies you of major events taking place, gives you back stage access, brings together exciting acts from the past and favorite performances from this year, and much more. The exciting interactive features that are available on the Bonnaroo for Xbox app include:

Watch Live. With the Bonnaroo app, fans can enjoy live music like never before, with a virtual experience featuring the best performances and biggest artists from all five stages, throughout the entire weekend. Plus, check out the exclusive Hay Bale Sessions for more intimate performances from some of the amazing artists at the festival.

My Bonnaroo. Personalize your Bonnaroo experience so you never miss a performance from your favorite artists. Mark your must-see performances on the lineup and Xbox will send you in-app notification to watch the performances live. Explore the Bonnaroo destination and learn about the artists without ever leaving the live streams. You can also check out the Xbox event feed to see what your friends have added to their event lineups, learn Bonnaroo facts, earn Achievements, and more.

The Bonnaroo Experience. The Bonnaroo experience offers an intimate lens into the Bonnaroo community, bound together by music. Check out the faces of Bonnaroo, see what’s happening at the iconic Bonnaroo fountain, and more.

Backstage Exclusives. Enjoy access like never before. Only available to viewers at home, watch backstage interviews and activities with Bonnaroo performers throughout the festival and see artists answer selected fan questions via Skype. To Skype questions to the artists, visit

2014 Highlights. Whether you missed a performance or just want to see it again, check out must-see moments from Bonnaroo 2014 in the Highlights section for up to 90 days after the festival.

Best of Bonnaroo. Missed out on past Bonnaroo music festivals? No problem! You can get caught up on memorable Bonnaroo moments from 2005 – 2013 with the Best of Bonnaroo exclusive performances. Watch incredible performances from Tom Petty, Jack Johnson, Phish, Arcade Fire, and more. The live stream will start on Friday, June 13 at 1:30 p.m. PDT.

Pin It to Win It. Pin the #Xbox Bonnaroo app during our Pin It to Win It contest for your chance to win Bonnaroo shirts, posters, books and even tickets to next year’s festival! To enter visit and then download and pin the app on Xbox Live.

The Bonnaroo app for Xbox One is available in the US, Canada, Mexico and Brazil and for Xbox 360 in US, Canada, Mexico, Brazil, Argentina, Chile, and Columbia. For members of the press on-site at Bonnaroo, an Xbox One console will be set up in the press area along with an Xbox representative to share the experience with those onsite. For more information, please visit or