This June, 80,000 people will trek to the farm in Manchester, TN, for the 13th annual Bonnaroo Music and Arts Festival to watch a world class music lineup perform on 13 stages over four days and participate in the unique communal culture that is Bonnaroo. For fans who can’t make the trip to Tennessee, Xbox and Bonnaroo have a solution – they are bringing the festival to living rooms everywhere!
“Bonnaroo transcends the festival weekend, and with Xbox, we’re creating a virtual destination befitting of the live experience,” says Jonathan Mayers of Superfly Presents, co-founders of Bonnaroo with AC Entertainment. “The partnership shows our commitment to serving our global community with innovative Bonnaroo content year round.”
This new partnership will give Xbox users unprecedented access to the live Bonnaroo experience through an interactive, exclusive television experience that will be streaming in high-definition, where available. Experience live music as you’ve never seen it before, with multiple streams of the best performances, biggest artists and amazing SuperJams. Explore this year’s lineup and see the best of Bonnaroo’s past with exclusive performances. Join the conversation with fellow virtual-Bonnaroovians and get connected to your friends and the festival.
Setting the stage for this epic adventure, the 2014 Bonnaroo Lineup Announcement Megathon, aka BLAM!, will be broadcasted exclusively on Xbox and syndicated on Bonnaroo.com onWednesday, February 19, with the pre-show event starting at 7 p.m. EST and BLAM! at 9 p.m. EST. BLAM! hosts, Taran Killam (Saturday Night Live) and comedian Hannibal Buress, will reveal all in this Bonnaroo-style party featuring a SuperJam with the Flaming Lips and Ben Folds, plus special guests. Download the Bonnaroo app from the Xbox Live Dashboard on Wednesday, February 19 and get ready to watch! Watch the teaser for BLAM! here.
In true Bonnaroo community style, the festival, in association with Record Store Day, has assembled official watch parties at local record stores across the country and Canada onFebruary 19. Exclusive swag will be handed out to those who attend while supplies last at select party locations. The parties will begin at 7 p.m. EST (unless otherwise noted) with BLAM! beginning at 9 p.m. EST. The list of currently participating stores can be found below. More will be added and the complete list will be updated at bonnaroo.com.
Atlanta, Georgia – Criminal Records
Baltimore, Maryland – The Sound Garden
Charlottesville, Virginia – Plan 9
Cleveland, Ohio – Music Saves
Knoxville, Tennessee – Disc Exchange
Lexington, Kentucky – CD Central
Los Angeles, California – Touch Vinyl
Louisville, Kentucky – Guestroom
Miami, Florida – Sweat
Nashville, Tennessee – Grimey’s
Orlando, Florida – Park Ave
Philadelphia, Pennsylvania – Main Street Music
Raleigh, North Carolina – Schoolkids
Richmond, Virginia – Plan 9
St. Louis, Missouri – Vintage Vinyl
Toronto, Canada – Sunrise
BLAM! 2014 will be a colossal celebration of music, comedy, surprises, and of course, the 2014 Bonnaroo lineup.