Bonnaroo: What, Which This, That, The Other; Book Available Now Via


Superfly Presents, A.C. Entertainment, and publisher Abrams Image, are proud to announce the release of the book, BONNAROO:  WHAT, WHICH, THIS, THAT, THE OTHER. The book is available now, and can be purchased via It will be in stores nationwide on April 1, 2012. This first official book about the country’s premier summer music and arts festival contains over 400 photos covering all 10 years of Bonnaroo, featuring shots taken by some of the best shooters working in music today, including Danny Clinch, C. Taylor Crothers, Jeff Kravitz, and Ryan Mastro, among others. It also highlights numerous personal anecdotes from fans, the festival producers, various staff, and some of the top musicians and comedians who have performed there.

Organized like a virtual journey through the festival itself (the book title comes from the names of the performance stages), it is a stunning, visceral celebration of the irrepressible spirit of the music, the artists and the community that make up Bonnaroo. It also celebrates the deeply collaborative nature of the festival — a give-and-take continuum that occurs between bands and other bands; fans and their favorite bands; the festival and the local community and the land it’s held on — a place so uniquely located and laid out that it gives one the feeling that this beautiful thing could only exist right where it does. Most significantly, it honors the greatest collaboration — the one between the fans themselves, who build an unspoken trust with one another and peacefully coexist while assembling what becomes the sixth largest city in Tennessee for the best weekend of their lives.

From dazzling atmospheric photos to exclusive up-close-and-personal shots of the artists both backstage and onstage, BONNAROO: WHAT, WHICH, THIS, THAT, THE OTHER profoundly captures the breadth and depth of what the Wall Street Journal called “one of rock’s best festivals.” Each photo bursts with the energy, power, and excitement one feels on the farm every day and night at the Bonnaroo Music and Arts Festival, an event Rolling Stone famously hailed as”one of the 50 moments to change the history of rock n’roll.” With each page, the reader is treated to the best seats in the house.

BONNAROO: WHAT, WHICH, THIS, THAT, THE OTHER boasts an essay written by Alan Light, frequent contributor to New York Times and Rolling Stone, and Bonnaroo veteran of many years. It was edited by Holly George-Warren, the award-winning author and editor of many books on music and pop-culture.

“The book is as close as one can get to the feeling of actually being at the festival,” says Superfly’s Kerry Black. “It truly captures the spirit of Bonnaroo.”

“Abrams has a rich history of publishing books on music and musicians,” says Senior VP and Publisher of Abrams Steve Tager. “From the Beatles to CBGB’s and most recently George Harrison, and rock photographers such as Bob Gruen and Lynn Goldsmith. We are thrilled to be working with Bonnaroo on a book that captures the excitement and cultural significance of this epic show.”

About Bonnaroo:

Set on 700 acres in Manchester, TN, Bonnaroo is a four-day festival that draws 80,000 fans every summer. Featuring over 120 musical performances, along with comedy, cinema, sustainability workshops and more, the grounds are converted into a virtual city of music and art. The legendary event began in 2002 as a remarkable idea to serve a passionate fanbase, and ended up becoming the premier multi-day concert destination of the summer which dynamic and eclectic programming paved the way for the age of the great American music festival. Bonnaroo has now evolved into becoming much more than just a concert destination; it has become a cultural touchstone and, for two generations of music fans, a rite of passage.

About Abrams:

Founded by Harry N. Abrams in 1949, ABRAMS is the preeminent publisher of high quality art and illustrated books. Now a subsidiary of La Martinière Groupe, ABRAMS is the publisher of bestsellers such as the wildly popular The Diary of a Wimpy Kid series by Jeff Kinney, the award-winning cookbooks of Alton Brown, and the stunning photography of Yann Arthus-Bertrand’s Earth from Above.ABRAMS publishes books in the areas of art, photography, cooking, interior design, craft, fashion, sports, pop culture, as well as children’s books and general interest. The company’s imprints include Abrams; Appleseed Books; Abrams ComicArts; Abrams Image; Abrams Books for Young Readers; Amulet Books; Stewart, Tabori & Chang; and STC Craft/Melanie Falick Books.