iClips and GenAudio Team Up For Enhanced Widespread Panic Webstream This Weekend

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Morrison, CO (June 24, 2011) – iClips, the leading provider of live concert event broadcasting, and GenAudio Inc., developer of AstoundSound 3D spatial audio software, announce their relationship to enhance iClips webcast audio content. The Widespread Panic live concert event webcast, June 24 – 26 at Red Rocks Amphitheatre, will be presented in AstoundSound.

The AstoundSound special software implementation for live events, called AstoundLive®, enables processing and mixing of any audio output that is split-off from the front of house and fed as multiple mono and stereo inputs. The final “astounded” audio is then synchronized with the video recording in real-time. This enables music lovers to enjoy a 3D audio listening experience during the webcast. No special hardware is required to enjoy this unique 3D spatial audio experience. Any two speakers or headphones will enable webcast viewers to enjoy the “Astounded” stereo mix in real-time as the live event is being broadcast.

Although not necessary, GenAudio recommends for optimal 3D audio listening pleasure of the astounded Widespread Panic webcast, using a good set of headphones or external computer speakers. You can access the webcast at www.iclips.net. “We are excited to be utilizing this audio technology,” said Nate Parienti, Founder and CEO, iClips. “After a successful test drive of the AstoundSound technology during our stream of the New Orleans Jazz and Heritage Festival in conjunction with AEG Network Live, we realized that we wanted to utilize AstoundSound in our other webcasts as well; it’s a real game changer in audio for live event broadcasting.”

AstoundSound processing enables fans to listen more critically to the music with unsurpassable intelligibility. It significantly enhances the artist-fan connection by elevating the auditory senses to a new level of listening pleasure. The AstoundLive® software uses unique digital audio filters based on actual human brain response measurements. The processed 3D audio remains in-phase, center channel imaging is not affected, and the resulting processed audio has no tone colorization. These characteristics are unique to the AstoundSound technology.

“We see our new relationship with iClips as the key for bringing AstoundSound into the live event space thanks to the introduction from John Rubey, President of AEG Network Live,” said Jerry Mahabub, Founder, Chairman and CEO, GenAudio. “Widespread Panic fans viewing the webcast will be able to hear the event as if they are at the concert venue, thanks to our ‘Astounding’ 3D audio processing.”

For additional information about the Widespread Panic webcast please visit www.iclips.net.

About iClips
iClips has been a leader in live music broadcast and complete high definition broadcast production for almost ten years. From the world’s most iconic music festivals and events to and endless list of performers, iClips is the music industry’s go to production company. Past clients include events such as Austin City Limits, Lollapalooza, The Michael Jackson Memorial, Essence, Nelson Mandela’s 90th Birthday and artists such artists as Green Day, MUSE, Dave Matthews Band, Jack Johnson, Band of Horses, Phish, Weezer, and Katy Perry, among many others. www.iClips.net

About GenAudio
GenAudio’s mission is to provide the entertainment industry with unique sound localization-based software for professional audio mixing/mastering. For the consumer electronics industry GenAudio provides software development kit (SDK) solutions for embedded level integration into every device that has stereo audio output capability (3DTVs, HDTVs, Blu-ray players, video game consoles, computers, mobile devices, etc). GenAudio’s product offerings are all software based. The technology creates a multi-dimensional audio experience with a minimum of two speakers and requires no special hardware for playback. For more information about GenAudio and its 3D spatial audio technology please visit www.astoundsurround.com.