NEW YORK March 9, 2011 – VEVO will bring the summer’s biggest music event to fans via an exclusive live stream of the 2011 Bonnaroo Music and Arts Festival.
Through a new strategic partnership, VEVO, the leading premium music video and entertainment service, will web cast select live and on-demand performances and interviews from the landmark music and camping festival (June 9-12, Manchester, TN). The live and on-demand experience will be presented by sponsors including Ford. Thanks to sponsors like Ford, Bonnaroo on VEVO, like all programming, is free to fans.
The four-day live stream is an unprecedented event for VEVO. Fans can watch their favorite artists perform at Bonnaroo on the VEVO platform of their choice. VEVO will offer the Bonnaroo live stream on VEVO.com and VEVO Mobile (iPhone, iPod touch, iPad, Android) with on-demand programming also available across VEVO connected devices (Google TV, Boxee) and VEVO’s syndication partners (YouTube, AOL, BET, CBS Interactive Music Group including Last.fm and Univision). Specific performances will be announced shortly with all VEVO coverage of Bonnaroo to begin June 9.
Additionally, VEVO and Bonnaroo will work together to create a number of franchise web-series programs that will be distributed via the VEVO platform and newly-launched Bonnaroo Channel <http://bonnaroo.vevo.com> and will also be made available at www.bonnaroo.com. The programs will provide music fans with an engaging and entertaining look at Bonnaroo while offering artists and more advertisers a captivating way to reach their consumers.
“We are extremely excited to be partnering with VEVO,” said Jonathan Azu, EVP & General Manager of Superfly Marketing Group, Bonnaroo’s marketing and partnerships division. “VEVO’s platform not only complements our approach to programming, but also provides us with access to music fans everywhere.”
“For 10 years, Bonnaroo has been a ‘must-see’ event on the summer festival calendar, thanks to its eclectic lineup and the unique production expertise of Superfly Presents and A.C. Entertainment,” said Fred Santarpia, General Manager, VEVO. “We are thrilled to be working together and to bring the live stream and special Bonnaroo programming to VEVO fans.”
Bonnaroo was conceived in 2002 by Superfly Presents and A.C. Entertainment, and continues to make a strong impact on the American music industry. It has served as a launching pad for such popular artists as Kings of Leon, The Black Keys, Norah Jones, Jack Johnson, Robert Randolph, My Morning Jacket, Ray Lamontagne, Matisyahu, and many others. A creative and cultural mega-success, Bonnaroo has featured a staggeringly diverse range of world-class acts such as Bob Dylan, Metallica, Bruce Springsteen and the E Street Band, Stevie Wonder, Neil Young, Radiohead, Jay-Z, Phish, Willie Nelson, The Police, Pearl Jam, David Byrne, Tom Petty, Tool, Wilco, The Dave Matthews Band, James Brown, The White Stripes, Al Green, Nine Inch Nails, The Dead, Regina Spektor, Widespread Panic, Death Cab For Cutie, Elvis Costello, Ornette Coleman, Amadou and Mariam, Beck, TV on the Radio, Against Me!, Merle Haggard, The Black Crowes, Phoenix, Alison Krauss and Robert Plant, Bright Eyes, Bonnie Raitt, Steve Earle, Jurassic 5, Modest Mouse, The Mars Volta, Common, Burning Spear, the Flaming Lips, among many others.
The festival is also starting to make quite an impact on the comedy industry as well, as it has featured some of today’s best comedians working today. From Conan O’Brien and Chris Rock to Zach Galifianakis and Jimmy Fallon, to Lewis Black, Flight of the Concords, David Cross, Fred Armisen to, Triumph The Insult Comic Dog, Jim Norton, Patton Oswalt, Louis CK, Janeane Garofalo, Aziz Ansari, John Oliver and Brian Posehn, Bonnaroo is now considered to be an essential play for every comedian both established and on the rise.
VEVO is the leading premium music video and entertainment service with two billion worldwide streams and over 60 million unique visitors in the U.S. and Canada each month. VEVO’s programming is made available across the VEVO platform, which includes VEVO.com (the service’s marquee destination site), VEVO Mobile (iPhone, iPod touch, iPad, Android), VEVO connected devices (Google TV, Boxee) and a VEVO-branded embedded player. VEVO also syndicates its programming to additional internet destination sites, including AOL, BET, CBS Interactive Music Group (including Last.fm), Univision and, through a special partnership, VEVO on YouTube, expanding the platform’s reach across the worldwide web.
Ranked by comScore as the #1 Music platform on the web, VEVO was named by Billboard as one of the top startups of 2010 and received the prestigious Advertising Age Media Vanguard Award for Online Video Platform Launch of the Year. Turning online music programming on its heels just one year into launch, VEVO’s “meteoric rise” (Mediapost) has been applauded by the Associated Press as a “striking example of the music video’s dramatic comeback” while its mobile launch was called “stellar” by Mashable.
VEVO was created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and the Abu Dhabi Media Company. It is operated independently by a dedicated management team with offices in New York, Los Angeles, Chicago, Detroit and San Francisco.
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