The Cult To Headline SXSW Auditorium Shores Stage on 3/17

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LOS ANGELES, CA – Wednesday, February 22, 2012 — The Cult will make its 2012 concert debut when the band plays the South by Southwest (SXSW) Music Festival next month, headlining the Auditorium Shores Stage onSaturday, March 17.  The Auditorium Shores Stage show will be free and open to the public, and The Cult will take the stage at 8:00PM.

“SXSW is thrilled that The Cult is returning to play our biggest stage at Auditorium Shores,” said Darin Klein, SXSW Festival Producer.  “We’re excited to hear their new tunes and their classic hits.  The show is free and open to the public, so everyone in Austin should get fired up for a great night of music.”

The Cult – Ian Astbury/vocals, Billy Duffy/guitar, Chris Wyse/bass and John Tempesta/drums – will make the appearance in support of Choice of Weapon, the band’s first new studio album in five years, due out May 22 (Cooking Vinyl).  Written by founding members Astbury and Duffy and produced by Chris Goss (Queens of the Stone Age, U.N.K.L.E., Masters of Reality) and Bob Rock (Metallica, Bush and The Cult’s Platinum-certified Sonic Temple), the album reveals the band at its rawest and most visceral, and reflects the current discontent and destruction of our eco systems, the search for individual meaning against a tide of rampant materialism, narcissism and disconnected lives.

“The title of the record reflects the fact that here we are, we have a choice to make right now,” Astbury recently toldRolling Stone. “In a metaphorical sense, a weapon can be a camera, a weapon can be a pen, a weapon can be a statement, a verbal statement, a weapon can be an article of clothing.  I think what needs to be said is that we have to start looking inward.  Our spiritual lives are almost bankrupt.  The material systems are not going to fix where we are.”

More tour dates for The Cult will be announced shortly.  For a taste of Choice of Weapon, go to www.thecult.us for a free download of the brand new track “Lucifer.”