Sister Sparrow has released the new single, “Ghost,” in anticipation of the upcoming album, Gold, out October 12th on Thirty Tigers. Of the single, she explains, “This song is inspired by that feeling when someone has rejected you but now suddenly wants you back… that drunken late-night text from an ex out of the blue. Ain’t got time for that. Ghosting someone who really deserves it is what it’s about. Getting even but also ridding your life of the BS that keeps holding you back.” In an unconventional move, Sister Sparrow premiered the unique “lyric” video – which actually features the lyrics displayed in emojis instead of words – on Snapchat, after leading fans through a social media scavenger hunt to allow them to see the video and hear the single 24 hours before it was officially released.
Gold takes the classic soul-rock sound created by Sister Sparrow and her brass-fueled combo, The Dirty Birds, and turns it into something altogether new, a soul-blasted contemporary pop approach supremely suited for Kincheloe’s immense voice and even greater vision. Produced and co-written in collaboration with Carter Matschullat (Chef’Special, Secret Weapons) at Brooklyn’s DØØM Studio, the new album sees Sister Sparrow expressing herself like never before.
Sister Sparrow will celebrate the new LP with a major U.S. tour, which begins August 30th in Athens, New York, and then travels the country through early December, including a performance with Nathaniel Rateliff and The Night Sweats on September 15th at Thompson’s Point in Portland, Maine.
For a taste of Sister Sparrow’s live sound, check out their NPR Tiny Desk Concert here.
More information: SisterSparrow.com
Watch the emoji-lyric video here:
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