October 17, 2012 – (Burbank, CA.) – The 2012 BRIDGE SCHOOL CONCERTS will be held this weekend Oct 20th and 21st at The Shoreline Amphitheatre in Mountain View, CA, marking the 26thanniversary of this incredible and historic series. For the past quarter of a century, the biggest and brightest names in music have been drawn to these concerts to pledge their support of The Bridge School, a non-profit, innovative organization educating children with severe speech and physical impairments through the use of augmentative and alternative communication systems and assistive technology.
The Bridge School Concert will be webcast live from the Shoreline Amphitheatre this Saturday only, Oct. 20th and will stream in its entirety on Facebook. A donation to The Bridge School of $5 or greater is asked to gain access to the webcast.
The artists set to appear are: Neil Young & Crazy Horse, Jack White, Guns N’ Roses, The Flaming Lips, Ray LaMontagne, Sarah McLachlan, Foster The People, Lucinda Williams, Steve Martin and The Steep Canyon Rangers, k.d. lang and the Siss Boom Bang, and Gary Clark Jr.
For this event, Facebook PMDs GraphEffect (social strategy and advertising) and HYFN (app development and execution) provided collaborative pro bono services leading to the creation and marketing of a Facebook application to stream the concert live.
This Facebook application providesa landing page forthe worldwide online community to watch and interact with one another. Together, participants both online on Facebook and at the Shoreline will create a unique shared interactive concert community experience.
The streaming of the webcast will be provided by the uStream Broadcast Network, the leader in live and interactive video streaming.
Here are the links:
Facebook: www.bridgeschoolbenefit.org
Twitter: *artists performing over the weekend will be tweeting from the show and sharing their Bridge weekend experience, from the performer’s point of view.
Follow us on Twitter: @bridgeconcert
This is the hashtag being used – #supportbridgeschool
Alternate hashtag – #supportbridgeschool #bridgeschool
Text2Give: *Thru the help of MobileCause, those watching the webcast and the audience at Shoreline will all be able to support the Bridge School in their fund raising efforts. Text bridge to 80888 and reply YES to donate $10 to the Bridge School
As previously announced, The Bridge School Benefit Concerts – 25th Anniversary Edition, offered in a 3-DVD set and a 2-CD package is available via Reprise Records.
The 3-DVD set includes two performance discs featuring Bruce Springsteen, Patti Smith, Pearl Jam, David Bowie, Bob Dylan, Paul McCartney, The Who, Tom Petty, Simon and Garfunkel,Neil Young, and much more. A documentary DVD includes “The Bridge School Story,” which gives a special look into this wonderful school and the truly phenomenal services they provide children with advanced physical and communication challenges. Another documentary on the DVD,“Backstage At The Bridge School Benefit Concert,” offers a bird’s-eye view of the event itself, along with special features including heartfelt interviews with the students and the artists themselves.
The 2-CD package features exclusive performances from Sheryl Crow, Thom Yorke, Norah Jones,No Doubt, Willie Nelson, Jack Johnson, Dave Matthews, Sonic Youth, and more.
Click here to find out more information on the release and how to donate directly to The Bridge School. Click here to order the triple DVD package. Click here to pre-order the double CD package.
The Bridge School Concerts 25th Anniversary Edition DVD:
Disc 1:
Bruce Springsteen “Born In The USA”
Patti Smith “People Have The Power”
Pearl Jam “Better Man”
David Bowie “Heroes”
Ben Harper “There Will Be A Light”
Bob Dylan “Girl From The North Country”
R.E.M. “Country Feedback”
Emmylou Harris & Buddy Miller “Love Hurts”
Fleet Foxes “Blue Ridge Mountains”
Devendra Banhart “At The Hop”
Bonnie Raitt “The Road Is My Middle Name”
Billy Idol “Rebel Yell”
Disc 2:
Brian Wilson “Surfin’ USA”
Gillian Welch “The Way It Will Be”
The Pretenders “Sense Of Purpose”
James Taylor “Fire and Rain”
Simon and Garfunkel “America”
Tom Petty “Shadow Of A Doubt”
Dave Matthews “Too Much”
Neil Young “Crime In The City”
Tom Waits “16 Shells From A Thirty-Ought Six”
Elton John & Leon Russell “A Dream Come True”
Paul McCartney “Get Back”
Metallica “Disposable Heroes”
The Who “Won’t Get Fooled Again”
Disc 3:
Bridge School Documentaries:
* “Backstage At The Bridge School Benefit Concert”
* “The Bridge School Story”
* Special Feature – Student/Artist Interviews
The Bridge School Concerts 25th Anniversary Edition CD
CD 1:
Bruce Springsteen “Born In The USA”
Dave Matthews “Too Much”
No Doubt “Magic’s In The Makeup”
Jack Johnson “Gone”
Fleet Foxes “Blue Ridge Mountains”
Neil Young & Crazy Horse “Love And Only Love”
Sonic Youth “Rain On Tin”
Pearl Jam “Better Man”
Gillian Welch “The Way It Will Be”
R.E.M. & Neil Young “Country Feedback”
Willie Nelson “The Great Divide”
Nils Lofgren “Cry Just A Little”
CD 2:
Sarah McLachlan “Elsewhere”
Paul McCartney “Get Back”
Elton John & Leon Russell “A Dream Come True”
Band Of Horses “Marry Song”
Metallica “Disposable Heroes”
Thom Yorke “After The Gold Rush”
Sheryl Crow “The Difficult Kind”
Tony Bennett “Maybe This Time”
CSNY “Déjà Vu”
Norah Jones “Jesus, Etc”
Jonathan Richman “I Was Dancing In The Lesbian Bar”
Brian Wilson “Surfin’ USA”
The Who “Won’t Get Fooled Again”
