June 9, 2011 — Boston, MA – Life is good® is excited to announce the lineup for the 2011 Life is good Festival. Set to take place September 24-25 in Canton, MA, a suburb of Boston, the multi-faceted fundraiser combines world-class headliners and nationally known musical talent on three stages, including several of today’s most popular children’s performers. This one-of-a-kind festival aims to raise $1 million to benefit the Life is good Playmakers, the action arm of The Life is good Kids Foundation.
The two-day music and fundraising festival is hosted by Life is good®, a Boston-based company that spreads the power of optimism through its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges. The annual event will make its return to historic and picturesque Prowse Farm at the foot of the Blue Hills, just minutes from Boston. Once again, Life is good has partnered with Superfly Presents, nationally-recognized producers of the iconic Bonnaroo and Outside Lands festivals to assure a first-class festival experience for all ages.
The 2011 Life is good Festival will feature national headlining artists Ray LaMontagne, The Avett Brothers, Michael Franti and Spearhead, The Levon Helm Band, Robert Randolph and the Family Band,Brandi Carlile, Martin Sexton, Raphael Saadiq, Ingrid Michaelson and The Hold Steady as well as The Dirty Dozen Brass Band, Maceo Parker, Tristan Prettyman, The Ryan Montbleau Band,Zee Avi, Dwight and Nicole, and Jenny Dee and the Deelinquents. Kindie rock superstars Imagination Movers and The Laurie Berkner Band will headline the Good Kids Stage alongside special kids performances from Keller Williams and local favorite Ben Rudnick and Friends. The full talent line-up is listed below and complete festival information can be found at www.lifeisgood.com.
While the festival features great music, an array of games and activities, diverse local food, and hands-on art projects, the goal of the weekend is to create a community of fundraisers. Each ticket buyer will be directed to a personal fundraising page that supports The Life is good Playmakers. Festival-goers who raise funds will be rewarded with exclusive backstage hospitality, preferred concert viewing, artist meet and greets and other prizes. These fundraisers will be called VGPs – Very Good People – and will have a truly amazing concert experience.
Tickets for the 2011 Life is good Festival go on sale on June 16, 2011 at 10:00 a.m. Visit http://www.lifeisgood.com to purchase tickets and register to fundraise for the event. Adult single-day tickets are $65, and $120 two-day tickets are also available. Tickets for children ages 2-12 are available for $20 for a single day tickets and $35 for a two-day ticket. Children under 2 are admitted free of charge.
“The 2010 Life is good Festival set a new standard for all-ages entertainment while raising significant funds for the Life is good Kids Foundation. In 2011, we are looking to build on this success by raising even more funds to help kids in need,” said Bert Jacobs, chief executive optimist for Life is good. “We are so excited about the line-up and look forward to everyone engaging in the fundraising effort to make this the most successful Life is good festival to date.”
Life is good has raised over $6.5 million for kids in need since 2003. The Life is good Kids Foundation is a registered 501(c)3 nonprofit committed to helping children overcome life-threatening challenges such as violence, illness and extreme poverty. Its Playmakers initiative provides innovative training and support to the frontline child care professionals dedicated to helping these children so that all involved lead healthier, more joyful lives. To date, the Life is good Playmakers have trained more than 2,500 Playmakers across the country who have provided joyful, healing play to over 130,000 kids.
The site for the festival, Prowse Farm in Canton, is a historic 44-acre property managed by the Friends of Prowse Farm, a non-profit volunteer organization. The property is located at the gateway of the Blue Hills Reservation, public parkland that has been set aside for recreational use. Prowse Farm is fully accessible via public transportation, with all-day shuttles to and from the nearby Rte. 128/University Avenue train station. A large number of free parking spots are also available.
For more information on The Life is good Company, the Life is good Kids Foundation and the Life is good Festival, please visit www.lifeisgood.com/festivals.
About The Life is good Company
The Life is good Company, based in Boston, MA, spreads a fresh outlook on life with its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges. For more information on Life is good, please visit www.lifeisgood.com.
About The Life is good Kids Foundation
The Life is good Kids Foundation is an accredited 501(c)(3) public charity whose mission is to help children overcome life-threatening challenges, including violence, illness and extreme poverty. Through its action arm, Life is good Playmakers, it provides training and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives. More than $6.5 million has been raised to date for children in need, principally through Life is good Festivals and the 100% of profits that The Life is good Company donates to the Foundation from nationwide sales of select products. For more information, visit www.ligplaymakers.org.
About Superfly
Superfly Presents was founded in New Orleans in 1996 by Kerry Black, Rick Farman, Richard Goodstone and Jonathan Mayers. Originally set up to become the leading independent local concert promoter, they created the Superfly During JazzFest series, which is now in its 14th year. In 2002, they co-founded and continue to produce the iconic Bonnaroo Music & Arts Festival. Since its inception in 2002, Bonnaroo swiftly earned its status as the country’s premier music and arts event and Rolling Stone called the festival “one of the 50 moments to change the history of rock and roll.” In 2008, Superfly co-founded the acclaimed San Francisco-based Outside Lands Music & Arts Festival. The company has also created the Superfly Marketing Group, a boutique entertainment-marketing agency designed to complement Superfly’s diverse divisions. Superfly Marketing Group leverages the company’s experience, expertise and industry relationships to develop brand partnerships geared towards the passionate entertainment and lifestyle consumer.
Life is good®is a registered trademark of The Life is good Company
The 2011 Life is good Festival Schedule
Doors open each day at 11:00 a.m. and music begins at 11:45 a.m. Festival grounds close at 9:30 p.m.
Saturday, September 24, 2011 Sunday, September 25, 2011
The Avett Brothers Ray LaMontagne
Michael Franti And Spearhead The Levon Helm Band
Robert Randolph & The Family Band Brandi Carlile
Martin Sexton Raphael Saadiq
Ingrid Michaelson The Hold Steady
The Dirty Dozen Brass Band Maceo Parker
Tristan Prettyman The Ryan Montbleau Band
Dwight and Nicole Zee Avi
Jenny Dee and the Deelinquents
On The Good Kids Stage (Both Days):
Imagination Movers The Laurie Berkner Band
Keller Williams Ben Rudnick and Friends
