Theophilus London, Bing and Talenthouse are offering music fans and upstart producers a creative invitation – a chance to remix their way onto an upcoming Theophilus London album. Not only will the winner net a nice chunk of change ($3,500), but they’ll join the Brooklyn MC at his studio in New York to put the finishing touches on their winning mix, which will be featured on Theophilus London’s upcoming, Bing sponsored remix album due in April. The “All Around The World” remix campaign launches today and submissions will be taken through January 22nd 2012. For all the details, rules and submission information: http://bit.ly/TLBingRemix
This initial Theophilus London remix initiative is the first of a larger partnership between Warner Music Group (WMG) and social media platform Talenthouse who today announced that together they will launch and execute a wide range of innovative marketing and promotional campaigns for WMG artists. The global deal includes all of WMG’s labels, sub-labels and affiliates. For the first Creative Invite, Talenthouse, Bing and Warner Bros. Records will be tapping into Theophilus London’s fan base and engaging consumers through a variety of social media platforms. With the winning song actually being included on an album, it marks the first time that a Talenthouse contest winner will appear on a major record from a major label artist. Billboard ran a story on the partnership today, breaking the news.
This progressive music deal allows artists and brands to engage and connect with the audience and become actively involved in the process of making music. Talenthouse’s unique platform provides opportunities for musicians and leading brands to gain a foothold in the rapidly emerging social media space.
“Theophilus London is no stranger to the web,” explains Warner Bros. Records SVP of Brand Partnerships & Commercial Music Licensing Lori Feldman. “His savvy use of the Internet and all it has to offer has helped him build both a close, personal connection with his fan-base and a brand uniquely his own. Theophilus is an ideal fit for a forward thinking brand like Bing. With Talenthouse on board as well, we’re excited to see what we can all accomplish together.”
“This monumental partnership changes the way that brands are interacting with artists as well as bringing together artists and their fans,” said Roman Scharf, CEO of Talenthouse. “Collaborating with Warner Music Group’ s extraordinary roster of artists and with Bing is another indication of the importance of social marketing in generating massive engagement with an authentic artistic online community.”
“Theophilus London is a rising star and we’re thrilled to offer his fans and aspiring producers the opportunity to remix his latest album,” said Eric Hadley, General Manager, Bing. “Bing applauds innovation and creativity and this promotion will give the lucky winner a once-in-a-lifetime experience, while inspiring many others to collaborate with Theophilus.”
About Theophilus London:
As Wired puts it, Theophilus London “cuts across genres like a pop-culture comet, the Trinidad-born, Brooklyn-raised MC raps Morrissey-inspired lyrics over new-wave synthesizers, psycho-billy guitars, and electropop beats.” Behind the success of his independently released mixtapes and Warner Bros. Records debut LP, Timez Are Weird These Days, Newsweek declared that Theophilus is “pioneering a new path for music,” and The Wall Street Journal remarked that “London mixes together seemingly disparate styles to create a sound that bridges the gap between hip-hop, indie-rock and his soul and R&B influences.” Theophilus London has spent the last two years traversing across the globe, selling out clubs from Paris to Australia to NYC and performing on TV shows like The Late Show With David Letterman, 90210, Jimmy Kimmel Live! and France’s Concert Du Grand Journal. Theophilus on the web: http://timezareweird.tumblr.com/